Check out our article in NZ Dressage bulletin April 2017

HATTON & LILLY HORSE FLOATS
BACK IN BUSINESS
Article by Jess Roberts
Lyn Hatton tried retiring
from his horse-float building
business but demand for the
South Island-based Hatton
brand was too strong – he’s
firing up again, mentoring new
business owners Deon and
Emma Lilly, and says his triedand-
true floats are “better than
they’ve ever been.”
Lyn has been making his floats for
over two decades now, starting off
in Blenheim in 1994. He then sold
the business in 2014 but “I had so
many people chasing me! I was doing
maintenance on horse floats in my
‘retirement’ and people just kept saying,
‘why don’t you start it up again’,” he says.
“Then Deon [and Emma] came along
and said they’d like to start it up and
would I assist, and I said yes.”
“So I rebooted it and now I’m the teacher! They are the main directors [Lyn still owns shares in the company]
– I’m in it for a couple of years to make
sure everything goes the way it should.
Deon is a great guy and Emma is lovely
– very smart people, and that’s what
you need.”
Apart from a few minor changes,
the design is the same. “The product
is actually better this time round from
when we were doing it in the early
stages – we’ve put a lot more effort
into certain aspects of it,” explains
Lyn. “We’ve gone up 100ml with the
roof. We thought, why don’t we make a
higher roof, because a lot of the horses are getting bigger, so we’ve now gone up
to 2.2 metres and it’s fantastic! It makes
everything look bigger inside the float.”
Emma agrees: “We’re not wanting to
change his design; it’s worked so well.
There’s ways we can improve it, which
we have, but the overall design we are
not going to change.” She says her mum
has owned a Hatton for 10 years, and
was instrumental in her and husband
Deon’s new venture, convincing Lyn to
give her son-in-law a call when she took
her float in for repairs.
Deon, a well-qualified engineer
from Christchurch, went and had an
interview. “I could see that he would
be very easy to teach,” compliments
Lyn. “He already had all his welding
tickets and was looking to start up [a
business] of his own.” Hatton and Lilly
Horse Floats kicked off in February,
running out of Lyn’s workshop on his
10-acre block in Ohoka on the northern
outskirts of Christchurch.
63-year-old Lyn has made 1,000
floats over his career - peaking with 85
made in one year when he was based
in Blenheim – including a couple for
the Lord of the Rings crew in 2001.
“They were doing their filming in
Otago and came looking around for
two horse floats; they wanted to cart
their cattle and horses in them around
some of those really bad back roads,” he
remembers. “So I gave them a special
deal on the proviso that they would give them back in four years. Then when
they’d finished, they came back and
said to me ‘do you want the floats back
because our workers [two of the horse
handlers] want to own them’, they’d
been so damn good! They had a few
dents and plenty of scratches but that
was it. I said no, you take them – it’ll be
great publicity for me.”
That same year, Horse & Pony
magazine took eight different floats
and had them tested by engineers as
well as used for a month transporting
horses. Lyn’s brand came out on top
with a glowing review and the H&P
journalist ended up buying the Hatton
they’d tested for herself, and he says this
helped him to get a foot in the door of
the Auckland and North Island market.
The sales side of things is Lyn’s
department, as well as most of the
finishing work. “We’re getting calls and
orders from Auckland to Invercargill
at the moment – it’s a little bit hard to
keep up! And our pricing is still very
reasonable. There’s also a lot out there
not guaranteeing their floats after they
sell them; we always back our product
up. If we’ve had a fault we will rectify it,
we’ve always done that.”
"We're getting calls and orders from Auckland to Invercargill at the moment - It's a little bit hard to keep up!.."
The Hattons have a long equestrian
association and are also long-time
sponsors of dressage. Lyn used to hunt
and showjump competitively, and his
wife Sharon rode for 37 years. She
competed up to Intermediate I dressage
and was on the squad with her lovely big mare Bitte Schon. Sharon had a
number of successful horses following
Bitte Schon including My Volante,
Andora and Warrego Sophie who also
competed at Advanced level. “That’s
where it all started, I was taking her
round the country from one end to the
other!” laughs Lyn, who maintains that
trust is a big part of his business, and
being on the horsey scene for so long
helped to build that.
Emma – who is also a nurse - has
ridden since she was 5 years old
(although the horses have had to take
a back seat slightly while she brings up
their two young children) and says the
future looks bright for her and Deon’s
new venture. “We knew it was a good
opportunity because we knew Mum’s
was such a good horse float, and we’ve
had lots of interest which is really
positive.”
Emma went on to say that Hatton
and Lilly chose to sponsor this issue of
the Dressage NZ Bulletin because the
Hatton brand of horse floats have always
been so popular with dressage riders and
they are proud of this association.